Yeah I was trying to push marketing into getting ahead for content with things like that, but it never got off the ground. A key problem we have is presently we just dont have a team enough to create content quite so consistently as we would like, a further issue being such a small team as we are is having the time to create said content to get it out in a timely manner. It is my hope that by collaborating more with the other teams we can certainly get to a point where we can create content well ahead of time such as your above proposal.
I think for sure more reactive elements is always important too, being adapatble in a situation where something suddenly becomes the new hot trend and we can produce content related to that is definitely something I would love to see marketing be able to d.
We do investigate where sources are coming from and during a facebook paid campaign we ran for example we paid close attention to where referrals were coming from, where they were landing etc and we did see some impact from that campaign which was visible.
Marketing as yet has no formal meetings, this proposal has yet to be fully finalised, but its somethig marketing does desperately need to order to garner organisation and review what is working and what isnt, specifically in relation the the points you have made especially.
I agree start simple and build, we should also, i think, look for common themes where streamers and viewers overalp as well, no ads being what i feel could be one of them, which in turn allows for a campaign to be almost twice the reach if that makes sense.
We also want to be trying to bring across new users as well, so while we are looking for why they use the platform, we should also seek to find out where people are coming from, is it word of mouth, are they seeing us on youtube, did they hear about us from a streamers community etc. Whcih may also help direct content in that regard, though i feel that does digress from the original idea of the proposal for how we should best approach marketing and what system should be in place to help it be successful.
re: personas, it may be best at this point to split that into its own separate thread and have a conversation around how best to form those, which in turn will help inform towards this proposal as part of our operations and approaches more generally